The boundary between corporate travel and small meeting management has been shifting. According to Business Travel Show Europe research, 60.5% of Travel Managers now oversee both travel and meetings, up from 50% in 2025. But formal responsibility only tells part of the story. Small meetings are often organized independently by Executive A...
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The Secret to Smarter Meeting Planning Decisions
Meeting planners are often expected to provide options. But when it comes to important decisions like dates, locations, and venues, stakeholders are usually looking for more than a list of possibilities — they’re looking for recommendations they can trust.
In this on-demand session, you’ll learn a decision-making framework on how to:
- Evaluate locations and dates using travel patterns, demand trends, and cost considerations
- Compare venues based on availability, pricing, attendee fit, and accessibility
- Identify logistical risks before they become larger problems
- Turn meeting data into clear, confident recommendations
Speakers:
Elle Edberg
TROOP
Melanie Grefsheim
TROOP