Finding the best destination for a small meeting in the USA

Small Meetings USA Case Study

The Challenge

A meeting planner for a multinational personal care corporation faced the challenge of selecting the most suitable city for her team's meeting, considering the diverse origins of the 11 attendees from 7 locations across 4 countries.

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The Solution

She utilized TROOP, a comprehensive meeting planning and group travel solution to make an informed decision. Her goal was to compare three cities in the USA where the company had offices, focusing on travel costs and ease of travel for the majority of the US-based attendees.

Destination comparison

The Results

The platform provided the meeting planner with essential information, including travel costs, travel duration, and the number of stops for each city under consideration. This allowed her to make a well-informed decision based on concrete data.

TROOP's analysis highlighted that Chicago was the more convenient option, although the most expensive. It featured more direct flights and less travel time, ensuring smoother and more straightforward travel arrangements for the team members.

Travel option comparison

After considering both the financial and convenience factors, she validated and justified her decision to choose Chicago as the host city. This selection ensured that the attendees could benefit from more accessible and more convenient travel arrangements, ultimately enhancing the efficiency and success of the meeting.


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