Phoenix is a large, sprawling metro that rewards planners who take the time to understand it. The city has the business infrastructure you'd expect from one of the fastest-growing markets: strong hotel options, a mature restaurant scene, and meeting-ready venues. It also has something most major metros can't offer: reliable weather for nine months of the year that makes outdoor activities, transfers, and logistics easy to plan around.
The variable here is geography. At more than 500 square miles, Phoenix doesn't have a typical central location. Scottsdale is the most offsite-ready area, downtown Phoenix is great for groups tied to conventions or corporate offices, and Tempe sits in the middle, connected to Sky Harbor by light rail. Pick one neighborhood and build around it so that your team doesn’t spend more time in transit than in sessions.