“This could have been an email.” It’s a phrase you’ve probably heard, or said, at some point in your career. Coming away from a seemingly pointless virtual meeting is one thing, but when attendees have made an effort to be at the meeting in person - traveling across states and even continents to get there - it’s a recipe for disaster.
Yet, in-person meetings continue to be on the rise in the years since the pandemic—and for good reason. Studies have shown that in-person team meetings generate 15-20% more ideas than their virtual counterparts, and that the very presence of space (i.e. a meeting room instead of a Zoom screen) encourages attendees to think more broadly and creatively. Overall, in-person meetings also prove far more popular, with 76% of professionals preferring to meet face-to-face. These figures especially ring true for those in a distributed workforce. Whether you and your colleagues are hybrid, remote, or across multiple office locations, getting together with entire team face-to-face is more important than ever.
The problem, then, is not the meetings themselves, but poorly planned or excessive in-person meetings. An overload of needless in-person meetings can have a detrimental effect on how people feel about their jobs, colleagues, and even themselves. More often than not in-person meetings require attendees to take time away from their personal lives, disrupt their usual routines, and spend valuable time traveling. To go through all that to find that the meeting itself was badly organized and unnecessary is understandably frustrating for attendees.
As a meeting planner, it’s important to prevent your meeting from being felt or seen as unnecessary. Luckily, there are a handful of ways to do this.
To make sure you’re not contributing to the corporate epidemic of meeting overload and getting the most out of your in-person team meetings, make sure it meets all of the following criteria:
There are many factors that go into successful meetings, but these should be your guiding principles. For more ways to plan meetings effectively, check out our Mastering Meetups guide. We take you through each step of the planning process, arming you with important tips along the way.
Having those core principles for each in-person gathering is important. But it also comes down to being more strategic about your in-person meetings—finding ways to bring the benefits of team gatherings without the negative effects of meeting overload.
For example, a Fortune 500 company historically hosted their annual procurement meeting, which required attendees from around the world, at their Seattle headquarters. Like many companies, they assumed their office was the best destination for the meeting due to available meeting space. However, the meeting planner noticed that hosting a single-location meeting in Seattle resulted in extensive travel for many participants, leading to inflated costs and wasted time.
Seeking a more efficient option, the company turned to TROOP. Using TROOP, they were able to research new location options – and compare them against their traditional Seattle plan – to make a more informed decision.
They analyzed two main options: one meeting in Seattle or dividing it into multiple regional meetings. After their analysis, they determined that the best plan was to do four regional meetings in Seattle, Bogota, Madrid, and Bali. This approach allowed attendees to meet regionally and connect virtually, drastically cutting down on travel requirements.
The results: 77% reduction in flights and accommodation costs (saving $244,000), 71% reduction in travel time, and more engaged attendees globally.
In-person meeting overload is having a detrimental effect on workplace productivity, travel spend, wellbeing, and culture. The solution is not to ban in-person meetings, but to make sure every meeting is purposeful, structured, and filled with only the right people.